WHAT DOES SLOW FASHION MEAN TO KŌRARU?

Kōraru was born out of a desire to slow down, and a recognition of the imperative to operate in a more holistic and circular way. 

The rise of the fast fashion landscape has seen a disconnect between the fashion industry and the natural world, as profit is put above the wellbeing of our planet and wasteful, environmentally damaging practises dominate. 

Having witnessed this irresponsible mindset first hand while working in the fashion industry, founder Oana Romaneiro felt compelled to challenge the status quo and build a brand dedicated to ethical actions, sustainable processes and giving back to the environment at every opportunity. 

Beautiful design is a luxury – one that shouldn’t cost the earth. Thoughtful production and consumption that work in harmony with our surroundings is essential, and something we strive to do by prioritising our core principles. 


Timeless design

The antithesis of trend, our appreciation of classic silhouettes, clean lines, flattering cuts and a versatile colour palette means every Kōraru swimsuit has enduring style that will stand the test of time.

 

Sustainable materials

Inspired by the sea and passionate about conserving it, we adopt a circular approach to raw materials. Each swimsuit is made using ECONYL regenerated yarn, a regenerated nylon created from post consumer waste. Our boxes are lined with reused algae which, if left in excess, causes damage to the ecosystem. 

Committed to quality

Opposed to disposability, Kōraru sustainable swimwear is crafted with the utmost attention to detail and quality, to ensure every piece will be worn on repeat and cherished for a lifetime. 

 

Mindful production

Encouraging mindful consumption, we have stepped back from the fast pace of the traditional fashion calendar, instead offering a core collection of seasonless forever-styles, and adding thoughtful newness only when appropriate.

Connection to the community 

Reconnecting to the global community to support positive change is essential. Sharing the Kōraru value system, our manufacturing partners in Columbia provide employment for local women, and support community charities.

 

360 Sustainability 

Dedicated to being authentically circular, our packaging is intentionally minimal to reduce waste, and uses 100% recyclable materials including Paptic Tringa, Shiro Alga Carta and Oeko-tex certified, renewable and biodegradable cotton. 

Thoughtful innovation 

Continually seeking to further our journey to total circularity, we always look for new, more sustainable ways to operate and embrace ethical innovation. At Kōraru we believe slow fashion isn’t a movement, it’s a way of life. 



THE JOURNAL

DRAG
WISH YOU WERE HERE: CORA HILTS
WISH YOU WERE HERE: CORA HILTS

We had the pleasure to invite Reve En Vert's co-founder Cora Hilts to complete our favourite escapist questionnaire, and found out...

WHY IS SUSTAINABILITY IMPORTANT IN FASHION?
WHY IS SUSTAINABILITY IMPORTANT IN FASHION?

While many think of environmental resources when they think of fashion sustainability, it’s important to remember that sustainability...

SWIMSUITS THAT DO DOUBLE DUTY
SWIMSUITS THAT DO DOUBLE DUTY

As perfect for sea swimming as they are for sunset dinners, the most beautiful bikini tops and minimalist one piece...

WHAT TO WEAR OVER A SWIMSUIT THIS SUMMER: THE BEST SWIMWEAR COVER-UPS AND DRESSES TO TRY ON
WHAT TO WEAR OVER A SWIMSUIT THIS SUMMER: THE BEST SWIMWEAR COVER-UPS AND DRESSES TO TRY ON

Since summer will be here before we know it, we can think of no better time to start...

WHY TRANSPARENCY IS PARAMOUNT WHEN TALKING ABOUT SUSTAINABILITY IN FASHION
WHY TRANSPARENCY IS PARAMOUNT WHEN TALKING ABOUT SUSTAINABILITY IN FASHION

Transparency within the fashion industry is key to understanding how our choices as consumers impact people and the...

REDEFINING LUXURY FROM AN ENVIRONMENTAL PERSPECTIVE:  SHOULD AN ITEM BE CONSIDERED LUXURY ANYMORE IF IT'S COSTING THE EARTH?
REDEFINING LUXURY FROM AN ENVIRONMENTAL PERSPECTIVE: SHOULD AN ITEM BE CONSIDERED LUXURY ANYMORE IF IT'S COSTING THE EARTH?

As society continues to progress, so does the definition of luxury items. Today, consumers are looking for more...

THE NEED FOR COMPARISON AND HOW SOCIAL MEDIA IS FUELING OUR LOW SELF-ESTEEM
THE NEED FOR COMPARISON AND HOW SOCIAL MEDIA IS FUELING OUR LOW SELF-ESTEEM

Social media sites and apps provide infinite sources of comparison. Social media users are exposed to profiles rather...

KORARU x POSITIVE LUXURY
KORARU x POSITIVE LUXURY

Koraru is one of six companies chosen from a wide selection of applications to join Positive Luxury’s Start-up Accelerator Programme this...

GRATITUDE ATTITUDE: THE TRANSFORMATIONAL POWER OF GRATITUDE
GRATITUDE ATTITUDE: THE TRANSFORMATIONAL POWER OF GRATITUDE

Where ever we are in life, we can transform ourselves and our lives by replacing our habit of...

70S STYLE ICONS AND THEIR SWIMWEAR STYLES
70S STYLE ICONS AND THEIR SWIMWEAR STYLES

If we had to choose a favorite fashion decade for iconic swimwear styles, without question, we would choose...

WHAT ARE BEST SWIMSUITS MADE OF?
WHAT ARE BEST SWIMSUITS MADE OF?

Opting for natural or recycled synthetic materials for your bikinis is a good way to reduce your carbon...

WHICH KORARU SWIMSUIT WOULD YOUR FAVOURITE CHARACTERS FROM EMILY IN PARIS WEAR?
WHICH KORARU SWIMSUIT WOULD YOUR FAVOURITE CHARACTERS FROM EMILY IN PARIS WEAR?

When it comes to showstopping style that practically demands your attention at every turn, few shows on TV...

WHITE LOTUS SWIMWEAR STYLE: WHICH SWIMSUIT WOULD THEY WEAR?
WHITE LOTUS SWIMWEAR STYLE: WHICH SWIMSUIT WOULD THEY WEAR?

couldn’t help wondering, if our favourite White Lotus characters were to choose their screen-worthy swimwear with us here at Koraru,...

3 WAYS TO WEAR THE ZABEL ONE PIECE SWIMSUIT WITH STEPHANIE ARANT @shhtephs
3 WAYS TO WEAR THE ZABEL ONE PIECE SWIMSUIT WITH STEPHANIE ARANT @shhtephs

Koraru muse Stephanie Arant (@shhtephs) is styling her Zabel black one piece swimsuit three ways and transforms it...

MINIMALIST SWIMWEAR FOR THE WIN: WHY THE SIMPLEST SWIMSUITS BECOME TIMELESS STAPLES
MINIMALIST SWIMWEAR FOR THE WIN: WHY THE SIMPLEST SWIMSUITS BECOME TIMELESS STAPLES

One of the many reasons we love minimalist swimwear is that it’ll match seamlessly with everything you own....

THE IMPORTANCE OF MARINE LIFE AND WHY WE SHOULD BE PROTECTING IT
THE IMPORTANCE OF MARINE LIFE AND WHY WE SHOULD BE PROTECTING IT

We love going to the beach - relaxing on the sand, swimming in the ocean, and wearing our Koraru...

HOW MODERN SWIMWEAR YARNS & FABRICS ARE REVOLUTIONISING THE FASHION INDUSTRY
HOW MODERN SWIMWEAR YARNS & FABRICS ARE REVOLUTIONISING THE FASHION INDUSTRY

There have been exciting innovations in the fashion industry when it comes to sustainability. Brands are beginning to...

WHAT IS SLOW FASHION SWIMWEAR?
WHAT IS SLOW FASHION SWIMWEAR?

The concept of slow fashion isn't new; in fact, it goes way back to the pre-industrial revolution days.In...

WORLD JELLYFISH DAY
WORLD JELLYFISH DAY

In honour of World Jellyfish day, we’d like to share with you a collection of interesting facts and...

WHAT DOES ETHICALLY MADE MEAN?
WHAT DOES ETHICALLY MADE MEAN?

Sustainability is a buzz word in the fashion industry – but what exactly does ethically made mean? And what...

THE HISTORY OF SWIMWEAR: VOL 2
THE HISTORY OF SWIMWEAR: VOL 2

In the second part of our series, we take a look at the swimsuit’s evolution over the last...

WISH YOU WERE HERE: HOLLY CHIPPINDALE
WISH YOU WERE HERE: HOLLY CHIPPINDALE

Photographer and Kōraru collaborator, Holly Chippindale shares her inspirational destinations and travel essentials. 

THE HISTORY OF SWIMWEAR: VOL 1
THE HISTORY OF SWIMWEAR: VOL 1

In this series we take a deep dive into the rich and fascinating history of the swimsuit, starting...

THE CORAL COLLECTION: THE ANNIE BIKINI
THE CORAL COLLECTION: THE ANNIE BIKINI

A great swimsuit deserves an inspiring name. For our Coral Collection we wanted to honour four empowering women from history who...

THE CORAL COLLECTION: THE ZABEL ONE-PIECE
THE CORAL COLLECTION: THE ZABEL ONE-PIECE

For our Coral Collection we wanted to honour four empowering women from history who have blazed a trail and continue to influence...

THE CORAL COLLECTION: THE HEDY BIKINI
THE CORAL COLLECTION: THE HEDY BIKINI

For our Coral Collection we wanted to honour four empowering women from history who have blazed a trail and continue to influence...

10 ESCAPIST SUMMER READS
10 ESCAPIST SUMMER READS

No matter where you are in the world, an evocatively written book can transport you to destinations far...

THE CORAL COLLECTION - INTRODUCING THE MARIE BIKINI
THE CORAL COLLECTION - INTRODUCING THE MARIE BIKINI

A great swimsuit deserves an inspiring name. For our Coral Collection we wanted to honour four empowering women from history who...

INTRODUCING THE CORAL PRINT WITH DESIGNER EMILY WATERHOUSE
INTRODUCING THE CORAL PRINT WITH DESIGNER EMILY WATERHOUSE

For our debut print, we wanted to honour the beauty of coral and bring awareness to the importance of...

7 FILMS SET IN THE MOST IDYLLIC LOCATIONS
7 FILMS SET IN THE MOST IDYLLIC LOCATIONS

From the turquoise waters in ‘The Blue Lagoon’, to Bonjour Tristesse's shimmering Côte d'Azur coastline – these are the cinematic destinations inspiring...

WHY ARE SYNTHETIC FABRICS USED IN SWIMWEAR?
WHY ARE SYNTHETIC FABRICS USED IN SWIMWEAR?

From bikinis to one-pieces, glance at the label inside any contemporary swimsuit and you’re sure to find it has...

8 ICONIC SWIMWEAR MOMENTS IN FILM
8 ICONIC SWIMWEAR MOMENTS IN FILM

From Brigitte Bardot's ground-breaking white bikini to Grace Kelly's timeless Riviera one-piece – these are the iconic Hollywood swimwear...

WISH YOU WERE HERE: CONSTANZE SAEMANN
WISH YOU WERE HERE: CONSTANZE SAEMANN

Constanze Saemann, model and founder of organic self-care brand, BASIUM, shares her most-treasured summer memory and the essentials she'd never travel without. 

WISH YOU WERE HERE: OLA NECHYPORENKO
WISH YOU WERE HERE: OLA NECHYPORENKO

Ola Nechyporenko, designer and founder of Olamii, shares her most-treasured adventure and the message she'd give to her younger self.

WISH YOU WERE HERE: OANA ROMANEIRO
WISH YOU WERE HERE: OANA ROMANEIRO

Kōraru's founder shares her bucket-list destination, holiday playlist and the essentials she doesn't travel without. 

WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?
WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?

The transformative powers of a great bikini is undeniable. However, while your swimwear needs to work in harmony...

WHAT DOES SLOW FASHION MEAN TO KŌRARU?
WHAT DOES SLOW FASHION MEAN TO KŌRARU?

Kōraru was born out of a desire to slow down, and a recognition of the imperative to operate...

THE CORE COLLECTION
THE CORE COLLECTION

Running throughout the soul of Kōraru is our love for the ocean. One of the greatest wonders and...

A MINDFUL SHOOT
A MINDFUL SHOOT

At the very heart of Kōraru is our aspiration for circularity. Modern fashion practises need to shift towards...

FASHION’S NEW WAVE OF REGENERATED MATERIALS
FASHION’S NEW WAVE OF REGENERATED MATERIALS

The past few decades have witnessed the fashion industry become increasingly disconnected to the world around it. Unsustainable...

KŌRARU X CORAL REEF ALLIANCE
KŌRARU X CORAL REEF ALLIANCE

We sat down with Coral Reef Alliance's associate development manager, Megan Crain, to discover more about our endangered coral...

close
img-banner
img-banner
img-banner
img-banner
img-banner