CRAFTING SLOW FASHION FOR A FAST PACED LIFESTYLE.
Created with circularity as its main aspiration and a love of the ocean in its soul, Koraru is the Japanese pronunciation of the English word ‘coral’, home to one of the world’s most treasured, beautiful, but threatened ecosystems.
The name inspires our thinking, from a simple and natural aesthetic, to a deep and genuine care for the natural environment. We believe that while fashion should be designed for enjoying life, this should happen without damaging the world that we live in, and that natural beauty should be treasured in all its forms, not only in terms of a fashion look. When we started to talk about circularity, we imagined a whole new way to see the birth and life of a garment. Where we used to see waste, we now see raw materials. Koraru's swimwear is made with ECONYL® regenerated yarn from nylon waste, and our packaging materials are created with a range of new recyclable materials, each with its own amazing story. Taking a long-term view that is knowingly counter to the fast fashion approach, Kōraru swimwear has been designed with enduring quality, and a beautiful yet timeless approach to styling.
Koraru is international at heart, much like the modern consumers, being inspired by our founder’s growing up by the sea and her travels around the world before relocating to Tokyo, Japan, from where she currently designs the collections. Koraru is an ode to the experiences and lessons learned that wherever you are, a slower way of life is needed, natural environment needs to be respected and beauty is to be celebrated.