WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?

The transformative powers of the perfect bikini is undeniable; the right piece makes you feel as though you can rule the world – or at least the beach.

However, while your swimwear needs to work in harmony with your body, it also need to work in harmony with the planet. 

Beautiful swimwear shouldn't cost the earth, and it doesn’t have to. At Kōraru, we are proud to be part of the global movement transforming the swimwear space into a planet-first proposition, with innovative fabrics, ethical processes and thoughtful designs. Every time you choose to invest in a piece that has been created mindfully, you are helping to protect our natural world and those who call it home. 

We believe that buying sustainably is more than important, it’s imperative. Together, we can make a difference.  

 

REDUCE OCEAN PLASTICS

Each year up to 8 millions tons of plastic waste enters our oceans, causing life-threatening damage to precious marine life and ecosystems. Econyl® is a regenerated fabric made from waste sources, including discarded fishing nets, which can be crafted into high-stretch, long-lasting swimwear. Not only does this process help clean up our oceans, the circular nature of Econyl® means it can be continuously recycled and won’t end up back in the sea. 

 

PRESERVE NATURAL RESOURCES

For a long time swimwear has been made from virgin synthetic fabrics which, when created, use up our planet’s rapidly depleting natural resources and cause environmental pollution. This detrimental impact can be radically lessened by switching to swimwear made using recycled fabrics and produced with water and carbon-saving processes. With an estimated 92 million tons of textile excess being created every year, utilising recycled fabrics, instead of creating new ones, is also a much needed step towards cutting down on waste. 

 

CHAMPION HIGH QUALITY FABRICS

Buying sustainably doesn't mean sacrificing on style or quality – in fact, quite the opposite. Regenerated fabrics such as Econyl® come with unparalleled technical benefits including durability and elasticity for comfort and superior fit, plus, they're oil and suncream resistant and are fast-drying. At Kōraru, we blend these features with considered design and beautiful craftsmanship into luxurious, cherish-forever pieces.

 

SUPPORT ETHICAL SUPPLY CHAINS

An ethical, transparent supply chain is an integral part of authentically sustainable brands. This means at every stage of manufacturing and production, fair, safe and protective decisions are made to enhance the lives of every person involved in the making process. When you shop sustainably, you are supporting the eradication of exploitation within supply chains and communicating the vital message that workers’ rights must be respected, and craftsmanship valued. Kōraru swimsuits are made in partnership with our manufacturer in Columbia who shares our belief system, providing safe employment for local women and investing in local communities by supporting community charities.

 

PROMOTE INNOVATION

Sustainable swimwear doesn’t begin and end with a bikini. Every element of a sustainable process is approached with the planet’s wellbeing front of mind, from material innovation to waste-reducing practices. When you choose to consume sustainably, you’re supporting a brighter bigger picture. Kōraru packaging uses 100% recyclable materials including Paptic Tring, a biodegradable plastic alternative, and Shiro Alga Carta, which is made from renewable algae. The design is intentionally lightweight and minimal so that as little energy is used as possible during transportation. 

 

ENCOURAGE WARDROBE LONGEVITY AND CIRCULARITY 

When a piece looks good and feels good, you want to wear it forever. While the modern fast fashion cycle has promoted a disposable mindset, investing in high quality swimwear that has been built to last, reinforces the idea that clothes should be loved for a lifetime, not just a season. Every Kōraru piece has been thoughtfully designed for the perfect feel-good fit, in a stylish silhouette that will stand the test of time. Continuously recyclable, at the end of its lifespan each swimsuit can be reimagined into a new garment, rather than going to landfill. 



THE JOURNAL

DRAG
WHITE LOTUS SWIMWEAR STYLE: WHICH SWIMSUIT WOULD THEY WEAR?
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3 WAYS TO WEAR THE ZABEL ONE PIECE SWIMSUIT WITH STEPHANIE ARANT @shhtephs
3 WAYS TO WEAR THE ZABEL ONE PIECE SWIMSUIT WITH STEPHANIE ARANT @shhtephs

Koraru muse Stephanie Arant (@shhtephs) is styling her Zabel black one piece swimsuit three ways and transforms it...

MINIMALIST SWIMWEAR FOR THE WIN: WHY THE SIMPLEST SWIMSUITS BECOME TIMELESS STAPLES
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WHAT DOES ETHICALLY MADE MEAN?

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THE CORAL COLLECTION: THE ANNIE BIKINI

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THE CORAL COLLECTION: THE ZABEL ONE-PIECE

For our Coral Collection we wanted to honour four empowering women from history who have blazed a trail and continue to influence...

THE CORAL COLLECTION: THE HEDY BIKINI
THE CORAL COLLECTION: THE HEDY BIKINI

For our Coral Collection we wanted to honour four empowering women from history who have blazed a trail and continue to influence...

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No matter where you are in the world, an evocatively written book can transport you to destinations far...

THE CORAL COLLECTION - INTRODUCING THE MARIE BIKINI
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A great swimsuit deserves an inspiring name. For our Coral Collection we wanted to honour four empowering women from history who...

INTRODUCING THE CORAL PRINT WITH DESIGNER EMILY WATERHOUSE
INTRODUCING THE CORAL PRINT WITH DESIGNER EMILY WATERHOUSE

For our debut print, we wanted to honour the beauty of coral and bring awareness to the importance of...

7 FILMS SET IN THE MOST IDYLLIC LOCATIONS
7 FILMS SET IN THE MOST IDYLLIC LOCATIONS

From the turquoise waters in ‘The Blue Lagoon’, to Bonjour Tristesse's shimmering Côte d'Azur coastline – these are the cinematic destinations inspiring...

WHY ARE SYNTHETIC FABRICS USED IN SWIMWEAR?
WHY ARE SYNTHETIC FABRICS USED IN SWIMWEAR?

From bikinis to one-pieces, glance at the label inside any contemporary swimsuit and you’re sure to find it has...

8 ICONIC SWIMWEAR MOMENTS IN FILM
8 ICONIC SWIMWEAR MOMENTS IN FILM

From Brigitte Bardot's ground-breaking white bikini to Grace Kelly's timeless Riviera one-piece – these are the iconic Hollywood swimwear...

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Constanze Saemann, model and founder of organic self-care brand, BASIUM, shares her most-treasured summer memory and the essentials she'd never travel without. 

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WISH YOU WERE HERE: OLA NECHYPORENKO

Ola Nechyporenko, designer and founder of Olamii, shares her most-treasured adventure and the message she'd give to her younger self.

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Kōraru's founder shares her bucket-list destination, holiday playlist and the essentials she doesn't travel without. 

WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?
WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?

The transformative powers of a great bikini is undeniable. However, while your swimwear needs to work in harmony...

WHAT DOES SLOW FASHION MEAN TO KŌRARU?
WHAT DOES SLOW FASHION MEAN TO KŌRARU?

Kōraru was born out of a desire to slow down, and a recognition of the imperative to operate...

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We sat down with Coral Reef Alliance's associate development manager, Megan Crain, to discover more about our endangered coral...

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