HOW MATERIALISM IS DAMAGING YOUR RELATIONSHIP AND 5 TIPS TO FIX IT

Do you love shopping? Do your shopping habits create conflict in your relationships? If you answered yes to both these questions, you might be prioritising material possessions and their acquisition over your relationships.

And while deep and meaningful relationships have the potential to nourish and nurture you, materialism will only ever lead you into endless unfulfilling shopping debt. What’s more, research suggests that materialism and shopping addiction are not only bad for the person spending the money, but they are bad for our relationships too.

MATERIALISM AND SHOPPING ADDICTION

Materialism is the prioritization of material objects as sources of happiness, meaning, and well-being. It is characterized by a preoccupation with consumer culture and wealth. You can check your social media feed to see if you're guilty. If you're over materialistic, your feed will be full of influencers and your favorite shops and brands. Having a few favourite brands in your feed is normal, but they should be balanced with posts from your friends and other interests as well.

Materialistic people tend to buy things to bolster their self-esteem and identity. But building an identity with possessions like cars, clothes, and accessories results in an unstable identity. And we end up having to constantly bolster our identity and self-esteem with new purchases: spending way too much time and money shopping.

Unfortunately, research suggests that people with materialistic values are more likely to make impulsive purchases that inevitably lead to overconsumption. Two markers for shopping addiction. Materialism and shopping addiction can screw up our relationships in many ways, and they are not all obvious.

HEALTHY MINDS CREATE HEALTHY RELATIONSHIPS

Part of the problem is that shopping addiction and overconsumption negatively affect mental health. Studies by Dittmar et al. and Kasser et al. show that materialism is negatively associated with subjective well-being and life satisfaction. That means that the more materialistic we are, the lower our well-being levels are. Basically, the more we focus on material possessions and acquiring them, the less satisfied we are with life.

Researchers also found that the more materialistic we are, the worse our psychological health is. When we rely on material possessions for our self-worth, self-esteem, and identity, our well-being is not rooted in anything but our latest purchases. And in the fast fashion and fast-tech world, when our latest outfit or mobile phone is out of style within weeks, we start to suffer from feelings of inadequacy, anxiety, and low self-worth. Our psychological well-being depends on a shopping addiction and its rollercoaster ups and downs.

This isn't the only problem. People who prioritize materialistic values spend time shopping instead of finding alternative ways to use their spare time and enjoy life. While shopping will always leave you feeling empty after a few hours, other activities can nourish you, build genuine and resilient self-esteem, and help you develop an empowered identity.

These qualities are essential for a healthy balanced relationship. Strong relationships result from both partners having a strong sense of identity and self-worth.

Nonviolent Communication: A Language of Life: Life-Changing Tools  for Healthy Relationships

MATERIALISM CRUSHES INTIMATE RELATIONSHIPS

We know that our levels of well-being and especially our levels of self-worth can impact our relationships, but a focus on materialism crushes intimate relationships in other ways too.

Materialism is all about having and possessing. It's about what I have and what I have accumulated. This preoccupation with me and mine leads to a self-centered focus and sense of entitlement. It might even influence the kind of people you are attracted to, undermining the chance of a deep and meaningful relationship from the start.

This is evident in the research that suggests that materialism is associated with lower levels of relationship satisfaction. When we're preoccupied with possessions, consumer culture, and wealth creation, it's unlikely that we'll value or prioritize intimacy and friendships. Instead, we tend to spend our energy not on building healthy relationships but on building wealth and status.

Long-lasting relationships and eternal intimacy don't just happen. They take effort on both sides. Once the honeymoon phase is over, maintaining an emotional connection involves committing to grow and learn together. Successful relationships are based on quality time together and healthy interaction and engagement.

MATERIALISM IS SHALLOW BUT RELATIONSHIPS ARE DEEP

Materialism, overconsumption, and shopping addiction directly conflict with our deeper selves, crushing healthy values and behaviors such as empathy and compassion, creativity, spiritual growth, gratitude, connection, trust, and communication. All these values and behaviors are linked with emotional intelligence and healthy relationships. They are essential for taking your relationship to the next level and standing the test of time.

Shopping addictions and materialism might win you a relationship, but they won't serve you in the long run. Research by Greenpeace suggests that shopping addiction causes addictive behaviors like lying, hiding purchases, and guilt and shame. These sorts of behaviors are really damaging to relationships; they undermine the foundations of a healthy relationship, like trust and honesty.

MATERIALISM CAUSES FINANCIAL PROBLEMS

As we've seen, materialistic values can lead to relationship conflicts in many ways. But one of the biggest problems is the financial problems that develop from a materialist view and shopping addiction. With access to credit cards and a buy-now-pay-later culture, debts can mount up rapidly.

The easier it is to spend money, the more impulsive our purchases get. For example, research has shown that when we use 'one-click' and contactless cards, we spend more and make more impulsive purchases. On the other hand, when we use cash, we tend to think about our purchases more and spend less.

Having a degree of self-control over our spending habits is a crucial part of being a responsible partner. But this is hard when we have a materialistic view. Conflict is inevitable if one partner spends a lot more on material possessions than the other. If both partners are materialistic, it's likely you'll always struggle with debts. And financial debt is one of the biggest stressors in relationships, causes countless arguments, and often leads to separation.

If some of this resonates, it's not too late to turn things around and steer your relationship towards a more meaningful, loving, debt-free, and intimate relationship.

5 TIPS FOR BUILDING A HEALTHY RELATIONSHIP

1. RECOGNIZE MATERIALISM AND OVERCONSUMPTION 

Being honest with ourselves about our shopping addiction is the first step to building a healthy relationship. If you are lying or concealing the truth about your purchases, you are undermining trust and intimacy in your relationship. Once we're honest with ourselves, we can be honest with those we love and start to make changes in the right direction.

2. REDUCE AND REPLACE SHOPPING WITH MEANINGFUL ACTIVITIES

As we've discussed, materialism and consumer culture are unhealthy and don't build self-worth. It's time to clean out your social media feed and get rid of all those signals telling you to shop! Instead of spending money at your local mall on the weekend, look for alternative ways to spend your free time. Learning a new skill or going on an adventure with your loved one are great ways to build intimacy and emotional connection.

3. WORK ON YOUR COMMUNICATION SKILLS

Good communication is the foundation of all successful relationships. When we have good communication skills, we build trust, respect, and intimacy. I highly recommend the book Non-violent Communication by Marshall Rosenberg (pictured above) as a great starting point for improving your communication skills.

4. WORK ON YOURSELF AND BUILD HEALTHY SELF-ESTEEM

To have a healthy relationship, we need to be a healthy individual. So whether you are already in a relationship or whether you're between relationships, working on your traumas, shadows, and self-esteem will make you a more balanced and reasonable partner. And will help you attract a more balanced and reasonable partner while avoiding unhealthy partners.

5. SETTING BOUNDARIES AROUND MONEY

Money is a bit of a taboo in our culture, but long-term relationships are not just intimate relationships; they are financial relationships too. Having a healthy relationship with money and spending is fundamental to having a healthy relationship with another person. Start keeping a tab of how much you're spending each month on material possessions and set yourself a healthy spending budget. Knowing your boundaries around money from day one will help you build a long-lasting intimate relationship.

In a consumer culture, it can be easy to get swept away with consumer culture and over-prioritize materialistic behaviors. But the research is in. Materialism, overconsumption, and shopping addiction not only ruin us, they ruin our relationships. Swapping out consumer behavior for healthy behaviors that nourish and build self-esteem is key to building deep, meaningful, and long-lasting personal relationships.

 Photo by British Library on Unsplash

Written by Kirsti Formoso - Wellness Writer for Koraru
Kirsti Formoso is a wellness writer and researcher. She is passionate about holistic health and wellbeing. She has over 30 years of experiential knowledge in personal and spiritual development, and a Masters of Science in Consciousness, Spirituality and Transpersonal Psychology. She is also a peer reviewer for two scientific journals specialising in Transpersonal Psychology. When she’s not writing she can be found working on her vegetable plot, hiking in the mountains and breathing in all the wonders nature has to offer.

THE JOURNAL

DRAG
HOW MATERIALISM IS DAMAGING YOUR RELATIONSHIP AND 5 TIPS TO FIX IT
HOW MATERIALISM IS DAMAGING YOUR RELATIONSHIP AND 5 TIPS TO FIX IT

Do you love shopping? Do your shopping habits create conflict in your relationships? If you answered yes to...

HOW MANY SWIMSUITS SHOULD YOU BRING ON A TWO-WEEK VACATION/ CRUISE?
HOW MANY SWIMSUITS SHOULD YOU BRING ON A TWO-WEEK VACATION/ CRUISE?

From daily sea swimming and morning dips in the pool to sailing excursions and maybe even a spot...

SLOW LIVING IN A FAST-PACED WORLD: PRIORITIZING SUSTAINABILITY AND WELLNESS
SLOW LIVING IN A FAST-PACED WORLD: PRIORITIZING SUSTAINABILITY AND WELLNESS

Are you fed up with fast everything? Are you struggling to keep up? Are you desperate for a...

THE SUSTAINABLE CAREER: BEATING JOB BURNOUT BEFORE IT BEATS YOU
THE SUSTAINABLE CAREER: BEATING JOB BURNOUT BEFORE IT BEATS YOU

Whether you're experiencing burnout or not, it's good to get on top of workplace burnout so that you...

5 IDYLLIC LOCATIONS FOR AN UNFORGETTABLE EUROPEAN GETAWAY
5 IDYLLIC LOCATIONS FOR AN UNFORGETTABLE EUROPEAN GETAWAY

From romantic weekends in Rome to sun-drenched stays in the south of France, Europe offers so many incredible...

10 TIPS TO MAKING YOUR COLD WATER PLUNGE BEARABLE
10 TIPS TO MAKING YOUR COLD WATER PLUNGE BEARABLE

There's a buzz about cold water swimming at the moment, and for a good reason. Swimming in cold...

BEST SWIMSUITS TO PACK ON A FAMILY VACATION
BEST SWIMSUITS TO PACK ON A FAMILY VACATION

While finding swimwear you love seems like a pretty simple task, tracking down the right suits for a...

HOW TO SHOP FOR CLOTHES YOU WILL ACTUALLY WEAR AND LOVE. BUILDING A SUSTAINABLE WARDROBE
HOW TO SHOP FOR CLOTHES YOU WILL ACTUALLY WEAR AND LOVE. BUILDING A SUSTAINABLE WARDROBE

When building a sustainable wardrobe, how do you work out which items you genuinely love and will want...

MANAGE YOUR STRESS WITH THESE EASY STRESS MANAGEMENT TECHNIQUES
MANAGE YOUR STRESS WITH THESE EASY STRESS MANAGEMENT TECHNIQUES

Managing stress is a fundamental skill for surviving our fast-paced world. In fact, how we manage stress has...

WHAT IS MINDFUL CONSUMPTION AND EASY WAYS TO IMPLEMENT IT STARTING TODAY
WHAT IS MINDFUL CONSUMPTION AND EASY WAYS TO IMPLEMENT IT STARTING TODAY

When you find an ethical brand or company, their morals ideally will align with yours, and they will...

4 SIMPLE WAYS WE CAN MAKE OUR MORNINGS MORE POSITIVE AND SET THE TONE FOR THE DAY AHEAD
4 SIMPLE WAYS WE CAN MAKE OUR MORNINGS MORE POSITIVE AND SET THE TONE FOR THE DAY AHEAD

If you start your day hitting snooze multiple times, dragging your heels, and feeling down on yourself, stick...

FINDING THE BALANCE BETWEEN STAYING INFORMED AND STAYING PEACEFUL
FINDING THE BALANCE BETWEEN STAYING INFORMED AND STAYING PEACEFUL

Read on to discover why we can't help ourselves checking multiple platforms for the latest news coverage of...

ELEVATED BEACHWEAR: HOW TO STYLE YOUR SWIMSUIT THIS SUMMER
ELEVATED BEACHWEAR: HOW TO STYLE YOUR SWIMSUIT THIS SUMMER

Whether you’re planning a string of exotic getaways, a low-key staycation, or a few simple beach days this...

KINDNESS CAN BE CONTAGIOUS: WHY WE SHOULD PRACTICE KINDNESS EVERY DAY
KINDNESS CAN BE CONTAGIOUS: WHY WE SHOULD PRACTICE KINDNESS EVERY DAY

Take a moment right now to close your eyes and think about kindness, being kind, and what kindness...

HOW TO SHOP FOR CLOTHES YOU WILL ACTUALLY WEAR AND LOVE. SUSTAINABLE SHOPPING TIPS
HOW TO SHOP FOR CLOTHES YOU WILL ACTUALLY WEAR AND LOVE. SUSTAINABLE SHOPPING TIPS

Being a mindful consumer, shopping for sustainable fabrics and certifications, and finding ethical brands can have a huge...

PATIENCE: THE HIDDEN VALUE OF PATIENCE THAT WILL IMPROVE YOUR DAILY LIFE
PATIENCE: THE HIDDEN VALUE OF PATIENCE THAT WILL IMPROVE YOUR DAILY LIFE

Patience is a practice that imbues our life with inner peace, but with today’s fast pace of fast...

EMBRACING CLIMATE OPTIMISM: HOW TO OVERCOME CLIMATE ANXIETY AND TAKE ACTION
EMBRACING CLIMATE OPTIMISM: HOW TO OVERCOME CLIMATE ANXIETY AND TAKE ACTION

With sensationalised headlines conjuring up panic and fear, news outlets and social media are crippling many with climate...

HOW OVERCONSUMPTION NEGATIVELY AFFECTS YOUR MENTAL HEALTH AND HOW TO BE HAPPY WITH FEWER CLOTHES
HOW OVERCONSUMPTION NEGATIVELY AFFECTS YOUR MENTAL HEALTH AND HOW TO BE HAPPY WITH FEWER CLOTHES

In a world of fast fashion, social media influencers and constant marketing it's difficult to resist the latest...

10 TIPS FOR PLANNING A SUCCESSFUL BEACH HOLIDAY
10 TIPS FOR PLANNING A SUCCESSFUL BEACH HOLIDAY

This beach vacation planning guide walks you through every step, from picking a location to offering fantastic suggestions...

5 Things to Look for When Shopping for Sustainable Brands
5 Things to Look for When Shopping for Sustainable Brands

Despite "green" becoming a marketing tactic, there are plenty of ethical brands out there. Sustainable brands are those...

HOW TO CARE FOR YOUR SWIMSUIT SO YOU CAN WEAR IT FOR YEARS TO COME
HOW TO CARE FOR YOUR SWIMSUIT SO YOU CAN WEAR IT FOR YEARS TO COME

Yes, from wear and tear to salt, sunscreen, sand, pool chemicals and many others, swimwear fabrics have gathered...

HOW TO SHIFT YOUR MINDSET AWAY FROM BUYING FAST FASHION
HOW TO SHIFT YOUR MINDSET AWAY FROM BUYING FAST FASHION

There are a lot of companies out there that put care and effort into their designs and material...

BEST WINTER SUN DESTINATIONS
BEST WINTER SUN DESTINATIONS

Looking for ideas? Why not take advantage of the winter sun to improve your mood and vitamin D...

BEST BIKINIS TO BRING ON A SKI HOLIDAY
BEST BIKINIS TO BRING ON A SKI HOLIDAY

The winter holidays are fast approaching and they tend to get very busy for those who are juggling...

9 LESS KNOWN REASONS WHY YOU SHOULD CHOOSE SWIMWEAR MADE FROM RECYCLED FABRIC
9 LESS KNOWN REASONS WHY YOU SHOULD CHOOSE SWIMWEAR MADE FROM RECYCLED FABRIC

The planet-friendly credentials of Econyl® are impressive, but that’s not all. The high-performing fabric comes with several benefits that make...

THE TIMELESS GUIDE TO SWIMWEAR
THE TIMELESS GUIDE TO SWIMWEAR

The marker of truly perfect swimwear? When you want to wear it again and again. These are the timeless...

WHY BUYING LESS AND BETTER IS THE FUTURE OF FASHION
WHY BUYING LESS AND BETTER IS THE FUTURE OF FASHION

When it comes to fashion, buying less and buying better is the smartest way to shop. But what...

8 WAYS TO MAKE YOUR NEXT ESCAPE PLANET-FRIENDLY
8 WAYS TO MAKE YOUR NEXT ESCAPE PLANET-FRIENDLY

Taking a more mindful approach to future adventures is something we can all do to help minimise environmental...

HOW TO FIND A PERFECTLY-FITTING SWIMSUIT
HOW TO FIND A PERFECTLY-FITTING SWIMSUIT

As well as investing in a timeless, confidence-enhancing style and reaching for pieces made with the planet’s welfare in...

SIMPLE STEPS TO MAKE EVERY DAY MINDFUL
SIMPLE STEPS TO MAKE EVERY DAY MINDFUL

What happens when we slow down? In today’s busy world it is all too easy to operate at...

8 WAYS TO REUSE THE KŌRARU SOFT PAPER CARRIER
8 WAYS TO REUSE THE KŌRARU SOFT PAPER CARRIER

Circularity is everything at Kōraru. We believe the future of sustainable, thoughtful consumption lies in the principle of...

5 OF THE MOST BEAUTIFUL ECO HOTELS AROUND THE WORLD
5 OF THE MOST BEAUTIFUL ECO HOTELS AROUND THE WORLD

Sun-filled adventures are never far from our thoughts, but we believe that enjoying the wonders of our natural...

close
img-banner
img-banner
img-banner
img-banner
img-banner