WHAT DOES ETHICALLY MADE MEAN?

Sustainability is a buzz word in the fashion industry with brands big and small purporting to support ethical production.

But what exactly does ethically made mean? And what should you be looking for to make sure you're purchasing sustainable swimwear? 

 

FABRIC

There are several factors that go into ethically made swimwear, the first being fabrics. What garments are made from has a huge impact on the environment and local communities, so it has to be grown and sourced fairly and respectfully. 

Natural fabrics such as hemp and flax don't require a lot of water and pesticides to grow and regenerate quickly. When buying cotton look for the Global Organic Textile Standard (GOTS) certification which verifies that it is organic and therefore hasn't been treated with synthetic chemicals that harm the land.

Most swimwear is made from synthetic fabrics that are water-resistant, fast-drying and have stretch. However virgin synthetics require a lot of non-renewable resources to create and often use toxic chemicals in the manufacturing process. Instead look for regenerated synthetic fibres such as ECONYL® which take waste that would otherwise end up in landfill or the ocean and repurpose it into high-quality fabrics that can be reused over and over again. The durability and elasticity of ECONYL® perfectly suits it to the creation of ethical bikinis that will last for a lifetime. 

Kōraru swimsuits are crafted in Colombia using fabrics that are PREAD certified, which means that they have been evaluated by the District Secretary of the Environment in Colombia and received the mark of: ENVIRONMENTAL EXCELLENCE GENERATING SUSTAINABLE GROWTH. Find out more about the sustainable materials we use here

 

SUPPLY CHAIN

Aside from using fabrics that are kind on the planet, ethically made swimwear also supports those who are involved in the growing process. The Fairtrade certificate ensures farmers and workers are paid a fair wage and work under safe conditions. 

In fact, a safe and transparent supply chain is an integral part of ethical production. The garment industry has long been known for exploitation, however a sea change is happening as more and more brands take responsibility for how their pieces are made – and more and more consumers demand honesty and equality. 

As well as guaranteeing fair wages and safe working conditions, ethical brands can invest in the local communities involved in the production process by supporting traditional crafts techniques, providing training programmes and donating to charities. Discover more about the Kōraru supply chain here

 

PACKAGING

To create ethical swimsuits, a sustainable mindset doesn't end once pieces are made. Every element of the production process has to be planet-first and this includes packaging. With eight million tonnes of plastic waste entering our oceans every day, choosing low-impact alternatives that can easily be recycled and reused is essential. Kōraru carriers are made from Paptic Tringa®, an innovative plastic-free cellulose produced with wood fibres from sustainably-managed forests.

Unlike plastic, paper packaging biodegrades however large-scale paper usage contributes to deforestation. The Forest Stewardship Council (FSC) certification ensures responsible production methods that preserve forests and wildlife are met.  

Considered packing that's streamline and light weight also reduces waste and means less energy is required to transport it from factory to consumers. At Kōraru we've minimzed the number of tags and cards used in packaging.  

 

MINDFULL VALUES

Finally, ethically made swimwear comes with sustainable brand values. What good is an ethical bikini if consumers are being told to buy several new ones every season? A fast consumption rate is unsustainable by its very nature. Taking a slow fashion approach which celebrates timeless design, beautiful fabrics, quality craftsmanship and an awareness of our planet is the marker of authentic sustainable credentials. 

THE JOURNAL

DRAG
WORLD JELLYFISH DAY
WORLD JELLYFISH DAY

In honour of World Jellyfish day, we’d like to share with you a collection of interesting facts and...

WHAT DOES ETHICALLY MADE MEAN?
WHAT DOES ETHICALLY MADE MEAN?

Sustainability is a buzz word in the fashion industry – but what exactly does ethically made mean? And what...

THE HISTORY OF SWIMWEAR: VOL 2
THE HISTORY OF SWIMWEAR: VOL 2

In the second part of our series, we take a look at the swimsuit’s evolution over the last...

WISH YOU WERE HERE: HOLLY CHIPPINDALE
WISH YOU WERE HERE: HOLLY CHIPPINDALE

Photographer and Kōraru collaborator, Holly Chippindale shares her inspirational destinations and travel essentials. 

THE HISTORY OF SWIMWEAR: VOL 1
THE HISTORY OF SWIMWEAR: VOL 1

In this series we take a deep dive into the rich and fascinating history of the swimsuit, starting...

THE CORAL COLLECTION: THE ANNIE BIKINI
THE CORAL COLLECTION: THE ANNIE BIKINI

A great swimsuit deserves an inspiring name. For our Coral Collection we wanted to honour four empowering women from history who...

THE CORAL COLLECTION: THE ZABEL ONE-PIECE
THE CORAL COLLECTION: THE ZABEL ONE-PIECE

For our Coral Collection we wanted to honour four empowering women from history who have blazed a trail and continue to influence...

THE CORAL COLLECTION: THE HEDY BIKINI
THE CORAL COLLECTION: THE HEDY BIKINI

For our Coral Collection we wanted to honour four empowering women from history who have blazed a trail and continue to influence...

10 ESCAPIST SUMMER READS
10 ESCAPIST SUMMER READS

No matter where you are in the world, an evocatively written book can transport you to destinations far...

THE CORAL COLLECTION - INTRODUCING THE MARIE BIKINI
THE CORAL COLLECTION - INTRODUCING THE MARIE BIKINI

A great swimsuit deserves an inspiring name. For our Coral Collection we wanted to honour four empowering women from history who...

INTRODUCING THE CORAL PRINT WITH DESIGNER EMILY WATERHOUSE
INTRODUCING THE CORAL PRINT WITH DESIGNER EMILY WATERHOUSE

For our debut print, we wanted to honour the beauty of coral and bring awareness to the importance of...

7 FILMS SET IN THE MOST IDYLLIC LOCATIONS
7 FILMS SET IN THE MOST IDYLLIC LOCATIONS

From the turquoise waters in ‘The Blue Lagoon’, to Bonjour Tristesse's shimmering Côte d'Azur coastline – these are the cinematic destinations inspiring...

WHY ARE SYNTHETIC FABRICS USED IN SWIMWEAR?
WHY ARE SYNTHETIC FABRICS USED IN SWIMWEAR?

From bikinis to one-pieces, glance at the label inside any contemporary swimsuit and you’re sure to find it has...

8 ICONIC SWIMWEAR MOMENTS IN FILM
8 ICONIC SWIMWEAR MOMENTS IN FILM

From Brigitte Bardot's ground-breaking white bikini to Grace Kelly's timeless Riviera one-piece – these are the iconic Hollywood swimwear...

WISH YOU WERE HERE: CONSTANZE SAEMANN
WISH YOU WERE HERE: CONSTANZE SAEMANN

Constanze Saemann, model and founder of organic self-care brand, BASIUM, shares her most-treasured summer memory and the essentials she'd never travel without. 

WISH YOU WERE HERE: OLA NECHYPORENKO
WISH YOU WERE HERE: OLA NECHYPORENKO

Ola Nechyporenko, designer and founder of Olamii, shares her most-treasured adventure and the message she'd give to her younger self.

WISH YOU WERE HERE: OANA ROMANEIRO
WISH YOU WERE HERE: OANA ROMANEIRO

Kōraru's founder shares her bucket-list destination, holiday playlist and the essentials she doesn't travel without. 

WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?
WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?

The transformative powers of a great bikini is undeniable. However, while your swimwear needs to work in harmony...

WHAT DOES SLOW FASHION MEAN TO KŌRARU?
WHAT DOES SLOW FASHION MEAN TO KŌRARU?

Kōraru was born out of a desire to slow down, and a recognition of the imperative to operate...

THE CORE COLLECTION
THE CORE COLLECTION

Running throughout the soul of Kōraru is our love for the ocean. One of the greatest wonders and...

A MINDFUL SHOOT
A MINDFUL SHOOT

At the very heart of Kōraru is our aspiration for circularity. Modern fashion practises need to shift towards...

FASHION’S NEW WAVE OF REGENERATED MATERIALS
FASHION’S NEW WAVE OF REGENERATED MATERIALS

The past few decades have witnessed the fashion industry become increasingly disconnected to the world around it. Unsustainable...

KŌRARU X CORAL REEF ALLIANCE
KŌRARU X CORAL REEF ALLIANCE

We sat down with Coral Reef Alliance's associate development manager, Megan Crain, to discover more about our endangered coral...

close
img-banner
img-banner
img-banner
img-banner
img-banner