We are proud to announce that we have been selected to take part in the Positive Luxury Accelerator Programme!

Koraru is one of six companies chosen from a wide selection of applications to join Positive Luxury’s Start-up Accelerator Programme this quarter. Only a total of twenty four companies are accepted every year. During the next twelve months, we will be going through a rigorous process of verification, at the end of which we aim to obtain the Butterfly Mark.

Sustainability and the ultimate goal of circularity has been build into Koraru's DNA from its inception, and being able to track and calculate our impact and share that with our community has always been part of our strategy for transparency. 


The Programme provides resources for brands to track and improve their sustainability initiatives. We will be working together with Positive Luxury to measure our environmental impact, discover new sustainability initiatives, and set goals for improvement wherever necessary. As a member of the Positive Luxury Accelerator Programme, Koraru is working towards earning the Butterfly Mark  the luxury industry’s leading sustainability certification.

The programme identifies and supports young, innovative companies, helping the luxury industry adapt and reshape itself to ensure a sustainable future.

This trust mark is is earned by luxury businesses in recognition of their positive impact on society and our planet.

This process will take around 12 months as it is based on verified practices within our company and supply chain, in the areas of environmental, social, governance and innovation (ESG+). At the end of the process we will understand what are the areas where Koraru excels, and where we can improve, keeping in mind that our ultimate goal is to become a fully circular fashion brand.


Founded in London in 2011, Positive Luxury has been accelerating organisations' adaptation to the new climate economy and has earned the trust of luxury consumers around the world. Organisations that they certify receive the Butterfly Mark, a globally respected trust mark – independently verified evidence that they meet the highest standard of sustainability best practices across ESG+: Environmental, Social, Governance and Innovation.

Positive Luxury's mission is to shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust. In order to achieve that, Positive Luxury works together with their Sustainability Council to ensure that their assessment is rigorous, independent, and in line with international standards and best practices. The council is comprised of leading academics and experts across multiple disciplines from over 22 leading global organisations. 

The Butterfly Mark has a beautiful story of how it came to be and it ties in perfectly with the intricacies of fashion supply chains and how the health of every part of it is vital for the whole system to thrive and be of value to consumers and businesses alike.

We are pleased to be working with Positive Luxury in further proving our commitment to sustainable practices and we look forward on embarking on this self-discovery journey. We invite our community to join us in making better choices every day and championing sustainable fashion.

Together, we can be a positive force for change.

-- Oana Romaneiro, founder & CEO

Koraru's Zabel one piece swimsuit in Burgundy