A MINDFUL SHOOT
At the very heart of Kōraru is our aspiration for circularity.
Modern fashion practises need to shift towards a more sustainable model if we are going to protect and preserve the natural world we cherish so much. And we are dedicated to being part of that change. Every decision we make and action is done with the wellbeing of our planet uppermost in mind, and we are constantly learning and evolving to further our journey towards total circularity.
This was no more true than when planning our first campaign shoot. We felt passionately about producing beautiful imagery that impacted minimally on the environment and embodied what we regard as the true meaning of luxury: exquisite clothes that don't cost the earth.
This started with location. Always mindful to lessen our carbon footprint by reducing travel where possible, we took the decision to base the shoot locally, rather than taking long-haul flights to a beach destination. Clever use of lighting enabled the creation of soft, warm tones and long shadows, evocative of sunset over the horizon.
Further cutting down our footprint, founder Oana Romaneiro managed the shoot remotely from her home in Tokyo, utilising technology to view and participate in the entire process, from styling to editing with photographer Jem Mitchell.
Collaborating with those who share our value system is an essential part of Kōraru, and something we strive to do in every element of our practise, from designing to manufacturing to creative. Fronting the campaign is model and activist Jena Goldsack, who is on her own mission to protect sea life and raise awareness about ocean conservation.
Also sharing our vision is leading British make-up artist Florrie White and hair stylist Neil Moodie, who artfully translated the Kōraru aesthetic into a natural, beachy beauty look.
THE JOURNAL
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WHY IS SUSTAINABILITY IMPORTANT IN FASHION?
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WHAT TO WEAR OVER A SWIMSUIT THIS SUMMER: THE BEST SWIMWEAR COVER-UPS AND DRESSES TO TRY ON
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WHY TRANSPARENCY IS PARAMOUNT WHEN TALKING ABOUT SUSTAINABILITY IN FASHION
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REDEFINING LUXURY FROM AN ENVIRONMENTAL PERSPECTIVE: SHOULD AN ITEM BE CONSIDERED LUXURY ANYMORE IF IT'S COSTING THE EARTH?
As society continues to progress, so does the definition of luxury items. Today, consumers are looking for more...
THE NEED FOR COMPARISON AND HOW SOCIAL MEDIA IS FUELING OUR LOW SELF-ESTEEM
Social media sites and apps provide infinite sources of comparison. Social media users are exposed to profiles rather...
KORARU x POSITIVE LUXURY
Koraru is one of six companies chosen from a wide selection of applications to join Positive Luxury’s Start-up Accelerator Programme this...
GRATITUDE ATTITUDE: THE TRANSFORMATIONAL POWER OF GRATITUDE
Where ever we are in life, we can transform ourselves and our lives by replacing our habit of...
70S STYLE ICONS AND THEIR SWIMWEAR STYLES
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WHAT ARE BEST SWIMSUITS MADE OF?
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WHICH KORARU SWIMSUIT WOULD YOUR FAVOURITE CHARACTERS FROM EMILY IN PARIS WEAR?
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WHITE LOTUS SWIMWEAR STYLE: WHICH SWIMSUIT WOULD THEY WEAR?
couldn’t help wondering, if our favourite White Lotus characters were to choose their screen-worthy swimwear with us here at Koraru,...
3 WAYS TO WEAR THE ZABEL ONE PIECE SWIMSUIT WITH STEPHANIE ARANT @shhtephs
Koraru muse Stephanie Arant (@shhtephs) is styling her Zabel black one piece swimsuit three ways and transforms it...
MINIMALIST SWIMWEAR FOR THE WIN: WHY THE SIMPLEST SWIMSUITS BECOME TIMELESS STAPLES
One of the many reasons we love minimalist swimwear is that it’ll match seamlessly with everything you own....
THE IMPORTANCE OF MARINE LIFE AND WHY WE SHOULD BE PROTECTING IT
We love going to the beach - relaxing on the sand, swimming in the ocean, and wearing our Koraru...
HOW MODERN SWIMWEAR YARNS & FABRICS ARE REVOLUTIONISING THE FASHION INDUSTRY
There have been exciting innovations in the fashion industry when it comes to sustainability. Brands are beginning to...
WHAT IS SLOW FASHION SWIMWEAR?
The concept of slow fashion isn't new; in fact, it goes way back to the pre-industrial revolution days.In...
WORLD JELLYFISH DAY
In honour of World Jellyfish day, we’d like to share with you a collection of interesting facts and...
WHAT DOES ETHICALLY MADE MEAN?
Sustainability is a buzz word in the fashion industry – but what exactly does ethically made mean? And what...
THE HISTORY OF SWIMWEAR: VOL 2
In the second part of our series, we take a look at the swimsuit’s evolution over the last...
WISH YOU WERE HERE: HOLLY CHIPPINDALE
Photographer and Kōraru collaborator, Holly Chippindale shares her inspirational destinations and travel essentials.
THE HISTORY OF SWIMWEAR: VOL 1
In this series we take a deep dive into the rich and fascinating history of the swimsuit, starting...
THE CORAL COLLECTION: THE ANNIE BIKINI
A great swimsuit deserves an inspiring name. For our Coral Collection we wanted to honour four empowering women from history who...
THE CORAL COLLECTION: THE ZABEL ONE-PIECE
For our Coral Collection we wanted to honour four empowering women from history who have blazed a trail and continue to influence...
THE CORAL COLLECTION: THE HEDY BIKINI
For our Coral Collection we wanted to honour four empowering women from history who have blazed a trail and continue to influence...
10 ESCAPIST SUMMER READS
No matter where you are in the world, an evocatively written book can transport you to destinations far...
THE CORAL COLLECTION - INTRODUCING THE MARIE BIKINI
A great swimsuit deserves an inspiring name. For our Coral Collection we wanted to honour four empowering women from history who...
INTRODUCING THE CORAL PRINT WITH DESIGNER EMILY WATERHOUSE
For our debut print, we wanted to honour the beauty of coral and bring awareness to the importance of...
7 FILMS SET IN THE MOST IDYLLIC LOCATIONS
From the turquoise waters in ‘The Blue Lagoon’, to Bonjour Tristesse's shimmering Côte d'Azur coastline – these are the cinematic destinations inspiring...
WHY ARE SYNTHETIC FABRICS USED IN SWIMWEAR?
From bikinis to one-pieces, glance at the label inside any contemporary swimsuit and you’re sure to find it has...
8 ICONIC SWIMWEAR MOMENTS IN FILM
From Brigitte Bardot's ground-breaking white bikini to Grace Kelly's timeless Riviera one-piece – these are the iconic Hollywood swimwear...
WISH YOU WERE HERE: CONSTANZE SAEMANN
Constanze Saemann, model and founder of organic self-care brand, BASIUM, shares her most-treasured summer memory and the essentials she'd never travel without.
WISH YOU WERE HERE: OLA NECHYPORENKO
Ola Nechyporenko, designer and founder of Olamii, shares her most-treasured adventure and the message she'd give to her younger self.
WISH YOU WERE HERE: OANA ROMANEIRO
Kōraru's founder shares her bucket-list destination, holiday playlist and the essentials she doesn't travel without.
WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?
The transformative powers of a great bikini is undeniable. However, while your swimwear needs to work in harmony...
WHAT DOES SLOW FASHION MEAN TO KŌRARU?
Kōraru was born out of a desire to slow down, and a recognition of the imperative to operate...
THE CORE COLLECTION
Running throughout the soul of Kōraru is our love for the ocean. One of the greatest wonders and...
A MINDFUL SHOOT
At the very heart of Kōraru is our aspiration for circularity. Modern fashion practises need to shift towards...
FASHION’S NEW WAVE OF REGENERATED MATERIALS
The past few decades have witnessed the fashion industry become increasingly disconnected to the world around it. Unsustainable...
KŌRARU X CORAL REEF ALLIANCE
We sat down with Coral Reef Alliance's associate development manager, Megan Crain, to discover more about our endangered coral...
