A MINDFUL SHOOT

At the very heart of Kōraru is our aspiration for circularity.

Modern fashion practises need to shift towards a more sustainable model if we are going to protect and preserve the natural world we cherish so much. And we are dedicated to being part of that change. Every decision we make and action is done with the wellbeing of our planet uppermost in mind, and we are constantly learning and evolving to further our journey towards total circularity. 

 

This was no more true than when planning our first campaign shoot. We felt passionately about producing beautiful imagery that impacted minimally on the environment and embodied what we regard as the true meaning of luxury: exquisite clothes that don't cost the earth. 

This started with location. Always mindful to lessen our carbon footprint by reducing travel where possible, we took the decision to base the shoot locally, rather than taking long-haul flights to a beach destination. Clever use of lighting enabled the creation of soft, warm tones and long shadows, evocative of sunset over the horizon. 

Further cutting down our footprint, founder Oana Romaneiro managed the shoot remotely from her home in Tokyo, utilising technology to view and participate in the entire process, from styling to editing with photographer Jem Mitchell.  

Collaborating with those who share our value system is an essential part of Kōraru, and something we strive to do in every element of our practise, from designing to manufacturing to creative. Fronting the campaign is model and activist Jena Goldsack, who is on her own mission to protect sea life and raise awareness about ocean conservation. 

Also sharing our vision is leading British make-up artist Florrie White and hair stylist Neil Moodie, who artfully translated the Kōraru aesthetic into a natural, beachy beauty look.

 

Shop Kōraru bestsellers



THE JOURNAL

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While many think of environmental resources when they think of fashion sustainability, it’s important to remember that sustainability...

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As perfect for sea swimming as they are for sunset dinners, the most beautiful bikini tops and minimalist one piece...

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WHY TRANSPARENCY IS PARAMOUNT WHEN TALKING ABOUT SUSTAINABILITY IN FASHION

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REDEFINING LUXURY FROM AN ENVIRONMENTAL PERSPECTIVE: SHOULD AN ITEM BE CONSIDERED LUXURY ANYMORE IF IT'S COSTING THE EARTH?

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70S STYLE ICONS AND THEIR SWIMWEAR STYLES

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couldn’t help wondering, if our favourite White Lotus characters were to choose their screen-worthy swimwear with us here at Koraru,...

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3 WAYS TO WEAR THE ZABEL ONE PIECE SWIMSUIT WITH STEPHANIE ARANT @shhtephs

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One of the many reasons we love minimalist swimwear is that it’ll match seamlessly with everything you own....

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THE IMPORTANCE OF MARINE LIFE AND WHY WE SHOULD BE PROTECTING IT

We love going to the beach - relaxing on the sand, swimming in the ocean, and wearing our Koraru...

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HOW MODERN SWIMWEAR YARNS & FABRICS ARE REVOLUTIONISING THE FASHION INDUSTRY

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WHAT IS SLOW FASHION SWIMWEAR?

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WORLD JELLYFISH DAY

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WHAT DOES ETHICALLY MADE MEAN?

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THE HISTORY OF SWIMWEAR: VOL 2

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WISH YOU WERE HERE: HOLLY CHIPPINDALE

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THE CORAL COLLECTION: THE ZABEL ONE-PIECE

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WISH YOU WERE HERE: CONSTANZE SAEMANN

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Ola Nechyporenko, designer and founder of Olamii, shares her most-treasured adventure and the message she'd give to her younger self.

WISH YOU WERE HERE: OANA ROMANEIRO
WISH YOU WERE HERE: OANA ROMANEIRO

Kōraru's founder shares her bucket-list destination, holiday playlist and the essentials she doesn't travel without. 

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WHY IS BUYING SUSTAINABLE SWIMWEAR IMPORTANT?

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THE CORE COLLECTION

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A MINDFUL SHOOT

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KŌRARU X CORAL REEF ALLIANCE

We sat down with Coral Reef Alliance's associate development manager, Megan Crain, to discover more about our endangered coral...

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