PRESS

“A white bikini is a must for brides hosting tropical bach weekends! This white string bikini is my favorite white bathing suit, and the best part is, it's super cute and wearable post-bach, too. I will definitely be packing this for my honeymoon this summer.” — Jessica Chassin, Senior Social Media Editor

Kōraru is ideal for the eco-chic minimalist, as their swimwear designs feature clean lines in timeless styles that will flatter all body types. The warm beige, orange and burgundy tones of the collection resemble shades of coral found in the ocean, alluding to the brand's name—the Japanese pronunciation of "coral". All pieces are made from Econyl, and all the packaging is made from sustainable sources too—swimsuits are wrapped in Paptic Tringa, a wood fibre based cellulose sourced from sustainably managed forests, the packaging box lining uses fibres from reused algae, and the boxes themselves are 100% recyclable.

READ NOW

With an offering of timeless silhouettes in a subdued palette of solids, Koraru’s swimwear is all about longevity, plus it’s made out of regenerated yarn created from nylon waste.

Their one pieces have a few different styles of strap offering good support and coverage. They have bandeau and triangle bikini tops, as well as one-shoulder designs. Their colour palette is inspired by the beach, so there's red, orange, white, beige and blue tones.

Kōraru was started after the founder went on holiday to the Maldives and found that the new swimwear she'd bought started to fall apart after just a week. So all of Kōraru's pieces are made out of high quality materials that are built to last.

I have the Rifu bikini and although I've only worn it a few times, I'm confident it won't go see-through like so much swimwear does. The bottoms tie at the sides but they don't dig in or feel like they'll fall down. It's in the 'etnico' orange colour which goes great with a tan.

On the sustainability front, the swimwear is made from Econyl - nylon made from recycled waste such as fishing nets, fabric scraps, carpets and industrial plastic.

Koraru have also tried to reduce their packaging as much as possible so that they weigh less for shipping. None of their packaging is plastic so it's all reusable and recyclable. They also attach as few tags as possible to the products.

As a sustainable swimwear brand, Koraru focuses on high-quality fabrics and minimalist designs that defy trends. It was founded by former model Oana Ponomarenco Romaneiro, who grew up along the Black Sea coast in Romania and later moved to Japan. Koraru is the antithesis of overconsumption and overproduction that have come to define fashion in recent decades. The primarily monochrome styles are made from recycled nylon Econyl fabric. In addition, the company donates $5 to the Coral Reef Alliance for every piece it sells.

The brand's versatility is one of its best features. The Nikko Bandeau top is designed for tanning and can be worn with straps that give it a decidedly more vintage feel, especially when paired with the matching high-rise bottoms.

Return Policy: Returns are at the expense of the customer and can be done within 14 days of delivery date 

A Chic and Eco-Friendly Swimsuit for Hotel Pools

Yes, you can find cute bathing suits for $30, but those Shein bathing suits aren't going to last. Plus, city people can spot high-quality material from miles away. This slick Koraru bathing suit offers a unique design that is sure to get you compliments at the hotel pool. It's also made with good material that will last for years to come. 

Plus, the high price tag is due to the company's commitment to a circular and sustainable business model as well as its fair-trade guarantee. You simply can't put a price on that.

READ NOW

If you love this ocean-inspired print, it comes in plenty of styles, including this offbeat one-piece swimsuit. The zig-zag strap adds a bit of edge, and it’s perfect for wearing like a bodysuit en route to the beach and pool.
Available in sizes S to XXL.

READ NOW

"This Tokyo-based brand, which launched in the U.S. earlier this year, makes swimwear using Econyl: a recycled nylon that's made entirely from waste like ocean plastic, industrial carpeting, and deadstock fabric. The suits are soft, sturdy, and super flattering — I love the high-waisted bottoms — and the color palette is fun but classic. For each suit purchased, Koraru donates $5 to the Coral Reef Alliance." — Hannah Walhout, Senior Editor

READ NOW

International swimwear brand, Kōraru, aims to boost women’s self-confidence across the globe by launching a brand that caters to all body shapes.

Ex-model Oana Ponomarenco Romaneiro founded Kōraru after learning what women wanted from a swimwear brand. With her experience modelling for over 10 years for some of the world’s leading fashion brands, Oana shared that she was able to gain the knowledge and understanding of what it takes to create an ethical swimwear collection that fits all sizes.

Founder and CEO of Kōraru, Oana Ponomarenco Romaneiro, said: “Kōraru is different from other swimwear brands because of our 360 approach to sustainability. We did not look only at our fabrics but way beyond that. We constructed our entire packaging experience around the folded swimwear, eliminating space and air being shipped daily and wasting resources. All our packaging is fully reusable and recyclable as well. Kōraru donates part of its proceeds to the Coral Alliance, which helps acclimate corals worldwide and supports communities that rely on corals. We are also a seasonless brand, instead focusing on crafting slow fashion for a fast-paced lifestyle. We want consumers to enjoy the beautiful moments they will create wearing our swimwear, not focus on trends.

Our collection of classic designs and our signature Coral Print- is a celebration of the ocean. Comprising bikinis and one-piece swimsuits, we created each style with timeless shapes in mind, and a colour palette inspired by colours found underwater or sandy hues found by the sea, making them an unparalleled fit for life at the beach and holidays that will turn into life-long memories. We created versatile pieces with streamlined silhouettes, highlighting the understated sophistication that makes a Kōraru swimsuit timeless.”

The successful swimwear company plans to keep growing in their new year as they’ve recently appointed the award-winning digital agency, Embryo to manage their paid media campaigns.

Kōraru’s mission for 2023 is to help consumers make better decisions by sharing important information on sustainable practices in the fashion industry. Along with encouraging consumers to make eco-friendly choices, Embryo will help share the company’s values by creating campaigns that share why Kōraru wants to help protect the environment.

Oana Ponomarenco Romaneiro said: “Our collection aims to boost women’s body confidence by allowing them to look good and feel comfortable at the pool and beach. Our sustainable one-pieces and bikinis are made from ethical and good quality materials that aim to make you feel more empowered as a woman.”

She continued sharing that the Manchester-based agency will boost Kōraru’s core brand messages across social media as they aim to do what they can to help people make better shopping decisions online.

 “We liked that Embryo supports us not just from an advertising perspective but also in our brand-building journey and communicating our brand values and story to the world. They are intentional in giving us ideas of relevant content we can create and adding more value to our customers by way of that content, but also helping us position ourselves in a way that is unique to us as a brand instead of just following trends.

We are looking forward to seeing our community grow to be able to help consumers make better decisions by sharing important information on sustainable practices in the fashion industry. And we hope to get as many people out there to discover our story and the value of Kōraru through our social media.”

READ NOW

If you're headed to the Amalfi Coast, or maybe you're just lounging at your local pool or beach, this is the perfect chic bathing suit to channel Italian coastal summer vibes. This color will pair perfectly with your summer tan, but it also comes in two other colors, and it's on sale now. 

READ NOW

As mentioned earlier, sustainability doesn’t just stop at Kōrarus product range; even their packaging is sustainable. The lining of packaging boxes is made using a fibre created from reused algae sourced from Norway, France and Ireland – environments where excess amounts of this algae would otherwise harm the ocean ecosystem. The enclosed swimwear is wrapped in an envelope made from Paptic Tringa®, a new cellulose material that’s made with wood fibres sourced from sustainably-managed forests. All packaging materials are 100% recyclable and wherever possible, the brand applies re-usable energy and water-saving processes in their creation.

READ NOW

Most Comfortable Swimsuit: Kumanomi Cup TopKumanomi Cup Top

Underwires usually equal discomfort, but that's not the case with Koaru's bathing suits that are all built with a signature fabric that has comfort top of mind. This top even has UV protection and is chlorine resistant. Win-win-win.

Koraru Rifu Triangle Top & Rifu Side Tie Bottom

Keep it classic in a string-tie bikini; we love that this berry-colored suit has adjustable ties.

READ NOW

Not only do we love the classy and classic shape of this bikini, but you can know you're also wearing a piece that's good for the environment. The suit is made partially from recycled materials and the brand even uses eco-friendly packaging.