FOR KŌRARU CIRCULARITY IS AN ASPIRATION, AND A JOURNEY THAT MAY NEVER END.
CIRCULAR BY DESIGN
It’s well-known that sustainable fashion is fortunately increasingly massively through demand from conscious consumers. Circularity now takes it a step further, by using the waste from one process as the raw material for the next.
Circularity involves manufacturers in using recycled materials, and, whenever possible, regenerating those materials once an item’s usable life has come to an end. It’s also about consumers buying fashion less frequently and getting more use out of each item.
The cumulative result is a hugely important reduction in the massive wastage of materials that are currently being sent to landfill, or are damaging our oceans.
Koraru aims to be a better alternative to the status quo, and thus we take a holistic approach to sustainability. For that purpose, we partnered with London based Nirvana CHP to create our beautiful custom made packaging. The entire packaging experience is built around our eco friendly swimsuits, in order to minimize shipping air in our boxes. We created the origami paper carrier and our algae lined shipping box as perfectly fitting layers that can be easily peeled off to reveal our timeless swim.
We also minimzed the number of tags and cards used in packaging, because altough we value customer experience, we preffer to reduce waste by only focusing what is necessary in our packaging. Koraru does not use any plastic packaging.
We also wanted to make sure we give back to the natural world that is our inspiration. The ocean has been a source of life and abundance for humans since the daws on time, and it is our honor to be able to support organizations that cherish this rich ecosystem and the communities around it. We believe part of being a sustainable brand is giving back to communities and environments from which we derive our resources and inspiration.
For Koraru circularity is an aspiration, and a journey that may never end. It’s about learning and applying new and more innovative ways of making our products and packaging in ways that increasingly preserve the natural environment. There are aspects of what we can do that can still be more circular, and we’ll be working hard to close the gaps in the coming years.
KŌRARU RENEW - OUR END-OF-LIFE PROGRAM
KŌRARU is partnering up with FibreLab- London based textile recycling innovator, to bring about our end-of-life program: KŌRARU RENEW. This collaboration marks a significant step in our commitment to sustainability and responsible practices.
Under this initiative, we are excited to introduce a comprehensive end-of-life product recycling program. Once you've enjoyed your KŌRARU swimsuit to the fullest, we encourage you to return it to us.
We recommend a minimum use of three seasons to minimise the carbon footprint of the product. However, our sustainable swimsuits are made to be used for many years, provided they are handled with proper care and repaired if/when needed.
Subsequently, we will work closely with FibreLab to repurpose these swimsuits into innovative materials for various industries.
This endeavour aligns with our mission to minimise waste and promote circularity in the fashion industry. By recycling your swimsuits, we collectively contribute to reducing our environmental footprint and advancing sustainable practices.
Please contact our Customer Care Team for detailed information on how you can participate in this eco-conscious initiative. Together, we are forging a path towards a more circular and responsible future.
FACTS & FIGURES
CORAL REEF ALLIANCE
The Coral Reef Alliance is on a mission to save the world’s coral reefs, working collaboratively with communities to reduce direct threats to reefs in ways that provide lasting benefits to people and wildlife.
Please read more about their efforts and the amazing world of corals on their website https://coral.org/en/