Kōraru | Circularity | Circular Swimwear Brand | Eco Friendly Swimwear


Circular By Design

It’s well-known that sustainable fashion is fortunately increasingly massively through demand from conscious consumers. Circularity now takes it a step further, by using the waste from one process as the raw material for the next.

Circularity involves manufacturers in using recycled materials, and then regenerating those materials once an item’s usable life has come to an end. It’s also about consumers buying fashion less frequently and getting more use out of each item.

The cumulative result is a hugely important reduction in the massive wastage of materials that are currently being sent to landfill, or are damaging our oceans.

For Kōraru circularity is an aspiration, and a journey that may never end. It’s about learning and applying new and more innovative ways of making our products and packaging in ways that increasingly preserve the natural environment. There are aspects of what we can do that can still be more circular, and we’ll be working hard to close the gaps in the coming years.

Look Beyond The Status QUO

For Kōraru the Circular Economy is about a commitment, that wherever possible we will use the waste from one process as the raw material for the next. In this way our brand and our company will act in a similar way to the cyclical natural environment that constantly regenerates itself.

Fortunately, in recent years there has been an increasing number of swimwear brands using circular materialsin making their products. At Kōraru we decided totake it further still, by extending circular thinking to all of our packaging, and to the ways we operate as a company.

It has been encouraging to witness the luxury and fashion sectors paying more and more attention to sustainability, materials regeneration, renewable energy, and to slow fashion. Taken together these important actions form the foundations of the Circular Fashion Economy, with the aim of decreasing the massive wastage of used materials being sent to landfill, as well as reducing the sheer amount of fabrics required by the industry. There is a long way to go, but the route is now set.

There will constantly be more that we can do to improve on a circular way of working, but to Kōraru it’s about first making the absolute commitment, and thencontinuing to improve on our actions as we go forward.

Circularity is not only a manufacturer responsibility. As consumers, we should be getting more use out of fewer garments, and where possible enabling the materials that we wear and the packaging we receive to be regenerated once their usefulness to us has ended. So in addition to Kōraru’s circular fabric and packaging materials, our swimwear has been designed with beautiful timeless styling that will endure for season after season. Each Kōraru wearer is also able to return their garment to us once its usefulness to them has ended, so the Econyl® from which it is made can be used once again.


90% of raw materials used in manufacturing in Europe become waste before the product leaves the factory

Source: Cambridge Judge Business School Circular Economy Centre

95% of the value of plastic packaging is lost after a single use

Source: McKinsey / Ellen Macarthur Foundation

80% of products made in Europe get thrown away in the first six months of their existence

Source: Cambridge Judge Business School Circular Economy Centre

14% of clothes and shoes thrown away in the US end up being recycled.

86% are not

Source: BBC

70% of the world’s coral reefs will be lost by 2100, unless action is taken

Source: United Nations

Our Partners


The Coral Reef Alliance is on a mission to save the world’s coral reefs, working collaboratively with communities to reduce direct threats to reefs in ways that provide lasting benefits to people and wildlife.