CREATED WITH CIRCULARITY AT ITS HEART AND A LOVE OF THE OCEAN IN ITS SOUL, KŌRARU IS THE JAPANESE PRONUNCIATION OF THE ENGLISH WORD ‘CORAL’, HOME TO ONE OF THE WORLD’S MOST TREASURED, BEAUTIFUL, BUT THREATENED ECOSYSTEMS.
The name inspires our thinking, from a simple and natural aesthetic, to a deep and genuine care for the natural environment. We believe that while fashion should be designed for enjoying life, this should happen without damaging the world that we live in, and that natural beauty should be treasured in all its forms, not only in terms of a fashion look. When we started to talk about circularity, we imagined a whole new way to see the birth and life of a garment. Where we used to see waste, we now see raw materials. The fibres in Kōraru’s swimwear are sourced from regenerated fishing nets, and our packaging materials are created with a range of new recyclable materials, each with its own amazing story. Taking a long-term view that is knowingly counter to the fast fashion approach, Kōraru swimwear has been designed with enduring quality, and a beautiful yet timeless approach to styling.